B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- share of vendors offering pure outcome based pricing for B2B sales automation vendors (2026)
Fewer than 12% of vendors in the AI/B2B sales automation category offer pure outcome-based pricing according to Forrester research.
- Value is stated as 'fewer than 12%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.ampcome.com/post/ai-sales-automation-india ↗
Source Article
AI Sales Automation in India: 2026 Enterprise Guide
Original Research
Forrester
· Original study ↗
Methodology
Forrester research cited by vendor blog; value stated as 'fewer than 12%'
Methodology documented
Segmentation
IndustryB2B
RegionAPAC
Cite this stat
Plain Text
B2B sales automation vendors: 12% share of vendors offering pure outcome based pricing. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-outcome-based-pricing-vendors
HTML Embed
<blockquote cite="https://lighthousedata.io/data/forrester-outcome-based-pricing-vendors" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- share of vendors offering pure outcome based pricing for B2B sales automation vendors<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/forrester-outcome-based-pricing-vendors" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.