B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- sales ready leads increase for companies excelling at lead nurture (2025)
Companies excelling at lead nurture generate 50% more sales-ready leads at 33% lower cost.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kirro.io
Primary
Tier C
https://kirro.io/conversion-rate-lead-generation ↗
Source Article
Lead Conversion Rate: 2-3% Visitor, 2-7% to Customer
Your conversion rate for lead generation depends on which part of the funnel you’re measuring. The average visitor-to-lead rate is around 2-3%. The average lead-to-customer rate is 2-7%. And those numbers mean almost nothing without context.
Here’s why. Two consulting firms in the same industry repo…
Original Research
kirro.io
· Original study ↗
Methodology
Cited from Forrester research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies excelling at lead nurture: 50% sales ready leads increase. Source: kirro.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-nurture-sales-ready-leads
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<blockquote cite="https://lighthousedata.io/data/forrester-nurture-sales-ready-leads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- sales ready leads increase for companies excelling at lead nurture<br><small>Source: kirro.io (2025) · <a href="https://lighthousedata.io/data/forrester-nurture-sales-ready-leads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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