B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
44%
44% -- online consumers valuing live person during purchase for online consumers (2026)
44% of online consumers consider having a live person answer questions during a purchase to be one of the most important features a website can offer.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://www.heyy.io/blog/best-live-chat-ai-tools-for-business ↗
Source Article
8 Best Live Chat AI Tools for Business in 2026
9 Best Live Chat AI Tools for Business in 2026
You know that moment when a customer messages your business and then just... never hears back? Or they do, but three hours later, long after they have already bought from your competitor?
That is the everyday reality for most businesses still handling c…
Original Research
Forrester Research
· Original study ↗
Methodology
Cited to Forrester Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 44% online consumers valuing live person during purchase. Source: Forrester Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-live-person-importance
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<blockquote cite="https://lighthousedata.io/data/forrester-live-person-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- online consumers valuing live person during purchase for online consumers<br><small>Source: Forrester Research (2026) · <a href="https://lighthousedata.io/data/forrester-live-person-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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