B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- cross selling rate increase for Financial Services (2026)
Financial institutions that prioritize customer experience achieve up to a 20 percent cross-selling rate due to increased customer trust and satisfaction.
- Attributed to Forrester research
- Stated as 'as much as' 20 percent
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://antlere.com/cx-solutions/ ↗
Source Article
Unlocking the Power of CX Solutions for Business Growth
Original Research
Forrester
· Original study ↗
Methodology
Forrester finding as cited by vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Financial Services: 20% cross selling rate increase. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-financial-services-cross-sell-cx
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<blockquote cite="https://lighthousedata.io/data/forrester-financial-services-cross-sell-cx" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- cross selling rate increase for Financial Services<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/forrester-financial-services-cross-sell-cx" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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