B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- email repeat business share for online retailers (2012)
According to a 2012 report by Forrester Research, email accounted for 13% of online retailers' repeat business.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Forrester Research
Primary
Tier A
https://www.ecommercebytes.com/2013/11/15/ecommerce-gone-far-time-personal-commerce/ ↗
Source Article
Ecommerce Has Gone Too Far: It's Time for Personal Commerce
Mitchell Harper is co-CEO of Bigcommerce. In today’s guest column, he provides tips on putting the human element back into online commerce, a strategy he calls Personal Commerce.
Has ecommerce gone too far in eliminating the middleman? The recent trend to elevate social media “likes” as a sales cure…
Original Research
Forrester Research
· Original study ↗
Methodology
Forrester Research report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
online retailers: 13% email repeat business share. Source: Forrester Research (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-email-repeat-business-share
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<blockquote cite="https://lighthousedata.io/data/forrester-email-repeat-business-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- email repeat business share for online retailers<br><small>Source: Forrester Research (2012) · <a href="https://lighthousedata.io/data/forrester-email-repeat-business-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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