B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

5%

5% -- share of respondents mastering digital processes for surveyed companies (global) (2015)

2015  · Forrester

Only 5% of surveyed respondents in the late 2015 Forrester study felt they mastered digital processes to the extent that it differentiates them from competitors.

  • Represents respondents' self-assessment of mastering digital processes to differentiate from competitors
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Attribution: Forrester View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2015
Entity
surveyed companies (global)
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Forrester Primary Tier B
https://madwise.si/blog/kaj-ima-digitalna-transformacija-z-marketingom/ ↗
Confidence: 28/100 Vintage: 2015 Channel: Deep Crawl
Source Article
Kaj ima digitalna transformacija z marketingom?
Kaj ima digitalna transformacija z marketingom? Kaj zares pomeni digitalna transformacija? Preverite, katera področja zajema in kako poteka v najuspešnejših podjetjih. V članku boste našli tudi nasvete, kako lahko z digitalizacijo svojega posla postavite svojega kupca na prvo mesto in kaj to pomeni …
Original Research
Forrester · Original study ↗

Forrester study 'Digital Transformation in the Age of the Customer', late 2015

Methodology documented
Industrymarketing RegionGlobal RoleAll marketers Channelcontent
Plain Text
surveyed companies (global): 5% share of respondents mastering digital processes. Source: Forrester (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-digital-process-mastery-5pct
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<blockquote cite="https://lighthousedata.io/data/forrester-digital-process-mastery-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- share of respondents mastering digital processes for surveyed companies (global)<br><small>Source: Forrester (2015) · <a href="https://lighthousedata.io/data/forrester-digital-process-mastery-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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