B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- share of respondents mastering digital processes for surveyed companies (global) (2015)
Only 5% of surveyed respondents in the late 2015 Forrester study felt they mastered digital processes to the extent that it differentiates them from competitors.
- Represents respondents' self-assessment of mastering digital processes to differentiate from competitors
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2015
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://madwise.si/blog/kaj-ima-digitalna-transformacija-z-marketingom/ ↗
Source Article
Kaj ima digitalna transformacija z marketingom?
Kaj ima digitalna transformacija z marketingom?
Kaj zares pomeni digitalna transformacija? Preverite, katera področja zajema in kako poteka v najuspešnejših podjetjih. V članku boste našli tudi nasvete, kako lahko z digitalizacijo svojega posla postavite svojega kupca na prvo mesto in kaj to pomeni …
Original Research
Forrester
· Original study ↗
Methodology
Forrester study 'Digital Transformation in the Age of the Customer', late 2015
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
surveyed companies (global): 5% share of respondents mastering digital processes. Source: Forrester (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-digital-process-mastery-5pct
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<blockquote cite="https://lighthousedata.io/data/forrester-digital-process-mastery-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- share of respondents mastering digital processes for surveyed companies (global)<br><small>Source: Forrester (2015) · <a href="https://lighthousedata.io/data/forrester-digital-process-mastery-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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