B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

52%

52% -- conversational ai adoption rate for multi-location businesses (2025)

2025  · Forrester

52% of multi-location businesses plan to deploy conversational AI phone agents by late 2025.

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Attribution: Forrester View source
Lighthouse Research Team
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Source verified Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
multi-location businesses
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Forrester Primary Tier C
https://www.replify.ai/ai-sales-service-blog/ai-receptionist-multi-location-businesses ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
AI Receptionist: The 24/7 Digital Front Desk for Modern Multi-Location Businesses
Multi-location businesses lose revenue and loyalty when customers wait for answers or hit a busy signal. This article explains how an AI receptionist delivers instant, always-on assistance across phone, email, and chat capturing leads, qualifying customers, and returning valuable time to frontline t…
Original Research
Forrester · Original study ↗

Cited from Forrester CX Trends 2025 report

Methodology documented
Industrymarketing
Plain Text
multi-location businesses: 52% conversational ai adoption rate. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-conversational-ai-adoption-2025
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<blockquote cite="https://lighthousedata.io/data/forrester-conversational-ai-adoption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- conversational ai adoption rate for multi-location businesses<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/forrester-conversational-ai-adoption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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