B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- buyer vendor selection by first response for B2B buyers (2025)
67% of buyers choose the vendor that responds first, regardless of price.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://bizaigpt.com/blog/ai-sdr-in-charlotte ↗
Source Article
AI SDR in Charlotte: The Definitive 2026 Guide for Business Growth
Original Research
Forrester
· Original study ↗
Methodology
Cited as a Forrester 2025 study; original methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 67% buyer vendor selection by first response. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-buyers-respond-first-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/forrester-buyers-respond-first-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- buyer vendor selection by first response for B2B buyers<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/forrester-buyers-respond-first-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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