B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
84%
84% -- b2b buyers consulting ai assistants for B2B buyers (2026)
Approximately 84% of B2B buyers consult AI assistants prior to speaking with vendors, rising from 41% in 2024.
- Approximation (~84%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier A
https://turboaudit.ai/generative-engine-optimization ↗
Source Article
Generative Engine Optimization (GEO): 2026 Guide | TurboAudit
Generative Engine Optimization (GEO) is getting your content cited as a source inside answers generated by ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Copilot, and Claude. Coined in the 2024 KDD paper by Aggarwal et al. (Princeton + IIT Delhi, arXiv:2311.09735) and broadened in 2026 t…
Original Research
Forrester
· Original study ↗
Methodology
Up from 41% in 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 84% b2b buyers consulting ai assistants. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-b2b-ai-assistants-84
HTML Embed
<blockquote cite="https://lighthousedata.io/data/forrester-b2b-ai-assistants-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- b2b buyers consulting ai assistants for B2B buyers<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/forrester-b2b-ai-assistants-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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