B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- marketers planning to increase ai optimized content investment for marketers (2025)
77% of marketers plan to increase investment in AI-optimized content within the next 12 months.
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Lighthouse Research Team
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Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.digiharyana.com/services/aeo/ ↗
Source Article
AEO & GEO Search Optimization Services | DigiHaryana
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Original Research
Forrester
· Original study ↗
Methodology
Forrester research cited by third party
Methodology documented
Segmentation
Industrymarketing
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Plain Text
marketers: 77% marketers planning to increase ai optimized content investment. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-77-marketers-increase-ai-content
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<blockquote cite="https://lighthousedata.io/data/forrester-77-marketers-increase-ai-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- marketers planning to increase ai optimized content investment for marketers<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/forrester-77-marketers-increase-ai-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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