B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37%
37% -- share of organizations with formal cxm initiative for organizations (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aurocrm.com
Primary
Tier C
https://www.aurocrm.com/customer-interaction-pivotal-for-business-growth/ ↗
Source Article
Why is customer interaction pivotal for business growth?
Original Research
aurocrm.com
· Original study ↗
Methodology
Survey figure cited without named original source or sample size
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations: 37% share of organizations with formal cxm initiative. Source: aurocrm.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/formal-cxm-initiative-37pct
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<blockquote cite="https://lighthousedata.io/data/formal-cxm-initiative-37pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of organizations with formal cxm initiative for organizations<br><small>Source: aurocrm.com (2026) · <a href="https://lighthousedata.io/data/formal-cxm-initiative-37pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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