B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- cost efficiency improvement for Ford Mustang Mach-E Facebook/Instagram lookalike campaign (2020)
The narrow lookalike strategy for Ford Mustang Mach-E on Facebook and Instagram achieved a 10% cost improvement compared to the broad prospecting control group.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kampanje/Byråguiden (agency case study)
Primary
Tier B
https://byraguiden.kampanje.com/byraguiden/crm-dreven-prospecting-og-anti-churn-for-ford-mustang-mac… ↗
Source Article
CRM-dreven prospecting og anti-churn for Ford Mustang Mach-E
Annonsørfinansiert innhold
CRM-dreven prospecting og anti-churn for Ford Mustang Mach-E
Å strukturere interesse- og registreringsdata fra ulike on- og offline-kanaler i CRM-systemet til Ford ble nøkkelen til å bygge gode målgrupper. Se hvordan vi løste det.
Bekrivelse og problem
Noen få timer etter …
Original Research
Kampanje/Byråguiden (agency case study)
· Original study ↗
Methodology
Split test vs broad prospecting control group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ford Mustang Mach-E Facebook/Instagram lookalike campaign: 10% cost efficiency improvement. Source: Kampanje/Byråguiden (agency case study) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ford-mustang-mache-cost-improvement-2020
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<blockquote cite="https://lighthousedata.io/data/ford-mustang-mache-cost-improvement-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- cost efficiency improvement for Ford Mustang Mach-E Facebook/Instagram lookalike campaign<br><small>Source: Kampanje/Byråguiden (agency case study) (2020) · <a href="https://lighthousedata.io/data/ford-mustang-mache-cost-improvement-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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