B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
764
764 -- event count for Ford Drive One 4 UR School (2010)
Dealers hosted 764 Drive One 4 UR School test drive events by the conclusion of the 2010 program.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
764
Unit
Count
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ford Motor Company
Primary
Tier B
https://formomentum.com/sponsorshipcause-marketingstrategic-activation-roi-fords-drive-one-4ur-schoo… ↗
Source Article
Sponsorship/Cause Marketing/Strategic Activation & ROI: Ford’s Drive One 4UR School - For Momentum
According to Harvard Business Review bloggers William Rosen and Laurence Minsky,
“A powerful confluence of challenging economic conditions and emerging digital platforms is driving a substantial shift in the marketing world. While the economic environment is forcing marketing decision makers to focu…
Original Research
Ford Motor Company
· Original study ↗
Methodology
2010 program activation details
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ford Drive One 4 UR School: 764 event count. Source: Ford Motor Company (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ford-drive-one-2010-events
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ford-drive-one-2010-events" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>764</strong> -- event count for Ford Drive One 4 UR School<br><small>Source: Ford Motor Company (2010) · <a href="https://lighthousedata.io/data/ford-drive-one-2010-events" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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