B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- executive agreement rate for global executives (2013)
93% of global executives surveyed by Forbes believe their company can create economic value by creating societal value.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2013
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://formomentum.com/cause-marketing-a-decade-of-growth-for-strategic-partnerships/ ↗
Source Article
Cause Marketing - A Decade of Growth for Strategic Partnerships - For Momentum
The time was May of 2003. Ten years ago, I founded For Momentum. My, how time flies when you are having fun! In this blog post, I want to reflect about the changes in the industry over the past 10 years and what it has meant for us all as cause practitioners.
In 2003, annual Cause Marketing spend wa…
Original Research
Forbes
· Original study ↗
Methodology
Forbes survey cited by For Momentum
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
global executives: 93% executive agreement rate. Source: Forbes (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forbes-executives-societal-value
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<blockquote cite="https://lighthousedata.io/data/forbes-executives-societal-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- executive agreement rate for global executives<br><small>Source: Forbes (2013) · <a href="https://lighthousedata.io/data/forbes-executives-societal-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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