B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.5%
1.5% -- email campaign click through rate for Food & Beverage eCommerce brands (2026)
In 2026, email campaign click-through rate (CTR) for Food & Beverage eCommerce brands is benchmarked at 1.5–2.2%.
- Directional range based on benchmark reports, platform data, category research, and agency observations
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ecommerceagencies.org
Primary
Tier B
https://ecommerceagencies.org/benchmarks/food-beverage-industry-report-2026-marketing-benchmarks-bre… ↗
Source Article
Food & Beverage Industry Report 2026: Marketing Benchmarks Breakdown | ecommerceagencies.org
Food & Beverage eCommerce in 2026: from one-time trial to buying habit
Food & Beverage is one of the more interesting eCommerce categories going into 2026 because it sits between necessity, convenience, taste, lifestyle, and routine.
Unlike categories where customers may buy once and disappear for y…
Original Research
ecommerceagencies.org
· Original study ↗
Methodology
Source reports a range (1.5–2.2%); midpoint extracted. No sample size or methodology disclosed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Food & Beverage eCommerce brands: 1.5% email campaign click through rate. Source: ecommerceagencies.org (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/food-beverage-email-campaign-ctr-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/food-beverage-email-campaign-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.5%</strong> -- email campaign click through rate for Food & Beverage eCommerce brands<br><small>Source: ecommerceagencies.org (2026) · <a href="https://lighthousedata.io/data/food-beverage-email-campaign-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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