B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- fomo driven purchase rate for consumers (2026)
60% of people make purchases because of FOMO, mostly within 24 hours.
- Mostly within 24 hours
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TrustPulse
Primary
Tier C
https://amai.com/author/customer-success-team/ ↗
Source Article
Customer Success Team, Author at amai
Original Research
TrustPulse
· Original study ↗
Methodology
Cited from TrustPulse
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 60% | |
| 2026 (current) | 60% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 60% fomo driven purchase rate. Source: TrustPulse (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fomo-purchases-60-percent-trustpulse
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fomo-purchases-60-percent-trustpulse" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- fomo driven purchase rate for consumers<br><small>Source: TrustPulse (2026) · <a href="https://lighthousedata.io/data/fomo-purchases-60-percent-trustpulse" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.