B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- website traffic growth rate for neworleansonline.com (2014)
The 'Follow Your NOLA' campaign drove a 20 percent increase in traffic to neworleansonline.com.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdWeek
Primary
Tier B
https://aboutdci.com/2014/08/this-just-in-dmos-partner-with-social-influencers-for-big-results/ ↗
Source Article
This Just In: AdWeek Highlights DMOs That Partner With Social Influencers for Big Results
Original Research
AdWeek
· Original study ↗
Methodology
Campaign-driven traffic lift reported by AdWeek
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
neworleansonline.com: 20% website traffic growth rate. Source: AdWeek (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/followyournola-20pct-traffic-increase-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/followyournola-20pct-traffic-increase-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- website traffic growth rate for neworleansonline.com<br><small>Source: AdWeek (2014) · <a href="https://lighthousedata.io/data/followyournola-20pct-traffic-increase-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.