B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- reply rate uplift for Cold email follow-up emails (2024)
Reply rates on follow-up emails are 40% higher than on the initial email across all industries.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
40,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Woodpecker
Primary
Tier B
https://leadsblue.com/cold-email-open-rates-by-industry/ ↗
Source Article
Cold Email Open Rates By Industry In 2026 — Benchmark Data And What Actually Moves The Needle
The highest cold email open rate ever recorded in a published study wasn\’t from a tech company with a polished brand or a Fortune 500 sales team with a $200K outreach stack. It was a solo recruiter sending 47-word plain-text emails to passive candidates on a Tuesday morning who hit 68% opens consis…
Original Research
Woodpecker
· Original study ↗
Methodology
Woodpecker 2024 sequence data across 40,000+ campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cold email follow-up emails: 40% reply rate uplift. Source: Woodpecker (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/followup-reply-uplift-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/followup-reply-uplift-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- reply rate uplift for Cold email follow-up emails<br><small>Source: Woodpecker (2024) · <a href="https://lighthousedata.io/data/followup-reply-uplift-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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