B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- share of reviews from followup emails for hotel follow-up emails (2026)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Top Strategies for Effective Email Marketing for Hoteliers
A robust hotel email marketing strategy is an essential tool for hoteliers to boost bookings and maintain guest engagement. This manual delves into powerful tactics for improving your hotel’s email outreach, including developing a subscriber base and implementing marketing automation software to str…
Methodology
Benchmark cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel follow-up emails: 80% share of reviews from followup emails. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/followup-emails-80-percent-reviews
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<blockquote cite="https://lighthousedata.io/data/followup-emails-80-percent-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of reviews from followup emails for hotel follow-up emails<br><small>Source: (2026) · <a href="https://lighthousedata.io/data/followup-emails-80-percent-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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