B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- follow up email response rate increase for link building outreach emails (2023)
Sending a single follow-up email can increase responses by 65%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Backlinko
Primary
Tier C
https://nightwatch.io/blog/link-building-strategies/ ↗
Source Article
10 Link Building Strategies to Grow Your Small Business
Link building has evolved far beyond keyword stuffing and bulk link purchases. Pages at position #1 earn 3.8 times more backlinks than those at position #2 — referring domains remain one of the strongest ranking signals Google uses. Getting there requires a deliberate strategy, not volume. Here are …
Original Research
Backlinko
· Original study ↗
Methodology
Study by Backlinko cited by Nightwatch; study date and sample size not stated. Article publication date not stated; vintage approximated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
link building outreach emails: 65% follow up email response rate increase. Source: Backlinko (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/follow-up-email-response-increase
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<blockquote cite="https://lighthousedata.io/data/follow-up-email-response-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- follow up email response rate increase for link building outreach emails<br><small>Source: Backlinko (2023) · <a href="https://lighthousedata.io/data/follow-up-email-response-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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