B
Evidence Grade B
Graded
under review
Safe to Cite
Current
22%
22% -- conversion rate lift for email campaigns with a single follow-up email (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
unlayer.com
Primary
Tier C
https://unlayer.com/blog/follow-up-emails ↗
Source Article
Follow Up Emails: All You Need To Know (+Samples & Templates) | Unlayer
5 Polite Resignation Email Templates to Quit on Good Terms
Geared up to quit your job with style? Well, dive into the polite resignation email templates and make your exit the one to remember. 🫡
Email Types
Ever been ghosted by a potential client?
No feeling is worse than working extremely hard to w…
Original Research
unlayer.com
· Original study ↗
Methodology
Cited research on follow-up email campaigns; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email campaigns with a single follow-up email: 22% conversion rate lift. Source: unlayer.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/follow-up-email-22-percent-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/follow-up-email-22-percent-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- conversion rate lift for email campaigns with a single follow-up email<br><small>Source: unlayer.com (2026) · <a href="https://lighthousedata.io/data/follow-up-email-22-percent-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.