B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
43%
43% -- share who followed social handle in ooh ad for US adults (2024)
43% of adults/respondents followed the social handle provided in out-of-home ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Harris Poll / OAAA
Primary
Tier A
https://qa.outfront.dev/blog/influencers-iconic-locations-social-out-of-home-inside-the-latest-resea… ↗
Source Article
Influencers, Iconic Locations, and Social Out of Home| Brand Central Station | OUTFRONT
Influencers, Iconic Locations, and Social Out of Home: Inside the Latest Research from The Harris Poll and OAAA
December 10, 2024
New research by The Harris Poll backed up what we at OUTFRONT have been saying for years: the synergy between out of home advertising and social media is lightning in a b…
Original Research
The Harris Poll / OAAA
· Original study ↗
Methodology
Harris Poll / OAAA OOH amplification study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 43% share who followed social handle in ooh ad. Source: The Harris Poll / OAAA (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/follow-social-handle-ooh-2024
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<blockquote cite="https://lighthousedata.io/data/follow-social-handle-ooh-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share who followed social handle in ooh ad for US adults<br><small>Source: The Harris Poll / OAAA (2024) · <a href="https://lighthousedata.io/data/follow-social-handle-ooh-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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