B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
59%
59% -- share following influencers on social media for American consumers (2024)
59% of American respondents follow influencers on social media platforms like Instagram, YouTube, or TikTok.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/unveiling-consumer-behavior-and-brand-strategy-shifts-in-t… ↗
Source Article
Unveiling consumer behavior and brand strategy shifts in the age of influence - Savanta
With their vast following and persuasive effect, influencers have become an integral part of the modern marketing landscape. Here, we dive into the rise of influencers, their appeal to different generations, the preferred social media platforms, and the factors influencing consumer trust and engagem…
Original Research
Savanta
· Original study ↗
Methodology
Consumer survey by Savanta
Methodology documented
Segmentation
Industrymarketing
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Plain Text
American consumers: 59% share following influencers on social media. Source: Savanta (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/follow-influencers-us-59
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<blockquote cite="https://lighthousedata.io/data/follow-influencers-us-59" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share following influencers on social media for American consumers<br><small>Source: Savanta (2024) · <a href="https://lighthousedata.io/data/follow-influencers-us-59" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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