B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- share of consumers following brands on social for black friday deals for US consumers (2023)
49% of consumers follow brands on social media to discover Black Friday deals.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bazaarvoice
Primary
Tier B
https://mediaplussea.com/a-marketers-holiday-shopping-cart-the-top-four-consumer-behaviors-to-keep-i… ↗
Source Article
A Marketer’s Holiday Shopping Cart: The Top Four Consumer Behaviors To Keep in Mind - Media+
By: Hope Richards, Media Director
We’re currently in the thick of the most competitive and profitable time of year for most brands: the holiday shopping season. Understanding how consumers are planning to shop this year, where they’re planning to make their purchases and what gifts they’re looking t…
Original Research
Bazaarvoice
· Original study ↗
Methodology
Bazaarvoice Holiday Consumer Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 49% share of consumers following brands on social for black friday deals. Source: Bazaarvoice (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/follow-brands-black-friday-deals
HTML Embed
<blockquote cite="https://lighthousedata.io/data/follow-brands-black-friday-deals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of consumers following brands on social for black friday deals for US consumers<br><small>Source: Bazaarvoice (2023) · <a href="https://lighthousedata.io/data/follow-brands-black-friday-deals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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