B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- online grocery share of total grocery retail for US online grocery retail (2025)
Food Marketing Institute stated that online grocery sales will capture 18% of total grocery retail by 2025.
- Forecast projection
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Food Marketing Institute
Primary
Tier C
https://www.behaviorally.com/blog/smart-carts-social-shopping-the-role-of-the-store-top-3-takeaways-… ↗
Source Article
Smart Carts, Social Shopping, and the Role of the Store Behaviorally
Original Research
Food Marketing Institute
· Original study ↗
Methodology
Food Marketing Institute forecast cited at GroceryShop 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online grocery retail: 18% online grocery share of total grocery retail. Source: Food Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fmi-online-grocery-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fmi-online-grocery-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- online grocery share of total grocery retail for US online grocery retail<br><small>Source: Food Marketing Institute (2025) · <a href="https://lighthousedata.io/data/fmi-online-grocery-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.