B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- campaign response lift for Franklin Madison Direct insurance client direct marketing program (2025)
Personalized direct mail campaigns for an insurance client delivered a 16% lift in response/performance among a younger segment.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Franklin Madison Direct
Primary
Tier B
https://franklinmadisondirect.com/success-stories/fresh-personalization-approach/ ↗
Source Article
Fresh personalization approach untaps new growth opportunity
insurance services
Younger insurance prospects re-engaged through data-driven strategy and creative optimization
An insurance and protection brand was experiencing performance fatigue across
its direct marketing program. While the customer file skewed older, Franklin Madison Direct identified a youn…
Original Research
Franklin Madison Direct
· Original study ↗
Methodology
Vendor case study; personalized three-step framework (segmentation, offer optimization, personalized execution) for a younger, more affluent insurance segment
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Franklin Madison Direct insurance client direct marketing program: 16% campaign response lift. Source: Franklin Madison Direct (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fmd-personalization-response-lift-16
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fmd-personalization-response-lift-16" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- campaign response lift for Franklin Madison Direct insurance client direct marketing program<br><small>Source: Franklin Madison Direct (2025) · <a href="https://lighthousedata.io/data/fmd-personalization-response-lift-16" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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