B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

78.2%

78.2% -- social video shares growth rate for FMCG sector (Q1 2013)

Name: Social Video Shares Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-22

Q1 2013 · Unruly Media Inc.

The fast-moving consumer goods (FMCG) sector increased its number of social video shares by 78.2% in Q1 2013 compared to Q4 2012.

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Attribution: Unruly Media Inc. View source

Lighthouse Research Team

Last verified: 2026-08-22 · How we verify data →

Source verified Evidence graded

Value

78.2%

Unit

Percentage

Data Vintage

Q1 2013

Entity

FMCG sector

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Unruly Media Inc. Primary Tier B

http://www.emarketer.com/Article/Video-Ads-Success-Hinges-on-Social-Sharing-Early-Days/1009852 ↗

Confidence: 76/100 Vintage: Q1 2013 Channel: Common Crawl

Source Article

Video Ad's Success Hinges on Social Sharing in the Early Days

Also cited by

statista.com https://www.statista.com/

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eMarketer https://www.emarketer.com/Article/Video-Ads-Success-Hinges-on-Social-Sharing-Ear…

2026-08-22

socialmediatoday.com https://www.socialmediatoday.com/

2026-08-22

adage.com https://adage.com/

2026-08-22

Original Research

Unruly Media Inc. · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

FMCG sector: 78.2% social video shares growth rate. Source: Unruly Media Inc. (Q1 2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fmcg-social-video-shares-q1-2013

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<blockquote cite="https://lighthousedata.io/data/fmcg-social-video-shares-q1-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78.2%</strong> -- social video shares growth rate for FMCG sector<br><small>Source: Unruly Media Inc. (Q1 2013) · <a href="https://lighthousedata.io/data/fmcg-social-video-shares-q1-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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