B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- repeat customer dropoff rate for Indian FMCG D2C brand (2025)
One Indian FMCG brand noticed 28% of repeat customers dropping off due to saved address bugs.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pragma
Primary
Tier B
https://www.1checkout.ai/post/types-of-checkout ↗
Source Article
The 7 Types of Checkout Personalities in India: To Understand User Behaviour & Maximise Conversions
Checkout Personalities — The Hidden Characters in Your Indian D2C Store
Every D2C brand in India obsesses over conversion rates, RTO percentages, and CAC recovery timelines. But behind those neat dashboards and funnel charts lies something far messier: people.
And people, especially in India’s eComm…
Original Research
Pragma
· Original study ↗
Methodology
Single brand case
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian FMCG D2C brand: 28% repeat customer dropoff rate. Source: Pragma (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fmcg-repeat-customer-dropoff-address-bugs
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<blockquote cite="https://lighthousedata.io/data/fmcg-repeat-customer-dropoff-address-bugs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- repeat customer dropoff rate for Indian FMCG D2C brand<br><small>Source: Pragma (2025) · <a href="https://lighthousedata.io/data/fmcg-repeat-customer-dropoff-address-bugs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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