B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28.7%
28.7% -- rd investment allocation to consumer insights for top FMCG brands (2026)
Top FMCG brands allocate 28.7% of their R&D investment to consumer insights and digital innovation in 2026.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
28.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier C
https://www.bxtdata.com/en/insights/8617/Product Innovation Research FMCG Brand R&D Di… ↗
Source Article
Product Innovation Research FMCG Brand R&D Digital Decision | Market Intelligence Insights | BXTData Omnichannel Consumer Data Monitoring and Analytics Platform
Digital Transformation of Product Innovation Research
In 2026, the product innovation in FMCG industry has fully shifted from "experience-driven" to data-driven and AI-assisted decision making. According to IDC data, top FMCG brands allocate 28.7% of R&D investment to consumer insights and digital i…
Original Research
IDC
· Original study ↗
Methodology
Cited from IDC data by BXTData platform analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top FMCG brands: 28.7% rd investment allocation to consumer insights. Source: IDC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fmcg-rd-investment-consumer-insights-2026
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<blockquote cite="https://lighthousedata.io/data/fmcg-rd-investment-consumer-insights-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28.7%</strong> -- rd investment allocation to consumer insights for top FMCG brands<br><small>Source: IDC (2026) · <a href="https://lighthousedata.io/data/fmcg-rd-investment-consumer-insights-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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