B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
27%
27% -- online purchase growth rate for FMCG online marketplaces (2024)
Purchases made via online marketplaces for FMCG items are growing by 27% each year according to Euromonitor.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Euromonitor
Primary
Tier C
https://thesterlingchoice.com/blog/fmcg-industry-the-future-of-jobs-and-skills/ ↗
Source Article
FMCG Sector:The Future of Jobs and Skills - The Sterling Choice
July 3, 2024
Lukas Vanterpool
The fast moving consumer goods (FMCG) industry, and companies within it, create, manufacture and deliver highly innovative, in-demand products that are purchased frequently and with low-engagement by the public. This means that the products will be bought with little co…
Original Research
Euromonitor
· Original study ↗
Methodology
Cited from Euromonitor data in a recruitment industry blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
FMCG online marketplaces: 27% online purchase growth rate. Source: Euromonitor (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fmcg-online-purchase-growth-27pct
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<blockquote cite="https://lighthousedata.io/data/fmcg-online-purchase-growth-27pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- online purchase growth rate for FMCG online marketplaces<br><small>Source: Euromonitor (2024) · <a href="https://lighthousedata.io/data/fmcg-online-purchase-growth-27pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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