B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
21%
21% -- coupon redemption lift for FMCG salty snacks producer mobile push/SMS campaigns (2026)
Due to targeted mobile communication (push and SMS), the coupon redemption rate for a salty snacks producer increased by 21%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalfmcg.com
Primary
Tier B
https://www.digitalfmcg.com/pl/case-study/marketing-mobilny-w-promocjach-fmcg ↗
Source Article
Marketing mobilny w promocjach FMCG
Wyzwanie
Producent słonych przekąsek dążył do podniesienia skuteczności swoich akcji promocyjnych i zwiększenia zaangażowania konsumentów. Zaobserwowano, że tradycyjne kanały masowe, takie jak gazetki i reklamy telewizyjne, przestały być wystarczająco efektywne. Dlatego strategicznym celem stało się…
Original Research
digitalfmcg.com
· Original study ↗
Methodology
Vendor case study of a single geotargeted mobile marketing campaign using iPresso platform
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
FMCG salty snacks producer mobile push/SMS campaigns: 21% coupon redemption lift. Source: digitalfmcg.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fmcg-mobile-coupon-redemption-lift-21
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fmcg-mobile-coupon-redemption-lift-21" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- coupon redemption lift for FMCG salty snacks producer mobile push/SMS campaigns<br><small>Source: digitalfmcg.com (2026) · <a href="https://lighthousedata.io/data/fmcg-mobile-coupon-redemption-lift-21" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.