B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
36%
36% -- audience engagement rate increase for European FMCG company (iPresso lottery campaign) (2026)
An FMCG company in Europe achieved a 36% increase in audience engagement rate during a sweepstakes promotion campaign powered by iPresso.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iPresso / DigitalFMCG
Primary
Tier B
https://www.digitalfmcg.com/case-study/automatic-notifications-of-the-start-and-end-of-the-lottery ↗
Source Article
Automatic notifications of the start and end of the lottery
region
Europe
industry
FMCG
24%
Increase in promotional product sales
36%
Increase in engagement rate
12%
Increase in average order value
An FMCG company sought to stimulate product sales by organizing a time-bound sweepstakes (lottery) promotion. The company required an efficient system not only to…
Original Research
iPresso / DigitalFMCG
· Original study ↗
Methodology
Vendor case study of a single FMCG client's SMS-based sweepstakes promotion campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European FMCG company (iPresso lottery campaign): 36% audience engagement rate increase. Source: iPresso / DigitalFMCG (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fmcg-lottery-engagement-increase-36
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<blockquote cite="https://lighthousedata.io/data/fmcg-lottery-engagement-increase-36" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- audience engagement rate increase for European FMCG company (iPresso lottery campaign)<br><small>Source: iPresso / DigitalFMCG (2026) · <a href="https://lighthousedata.io/data/fmcg-lottery-engagement-increase-36" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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