B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- aov increase for Chatbot flow structure changes (2026)
Landbot case studies demonstrate that chatbot flow structure changes can produce an 18% increase in average order value (AOV).
- Depends on the use case and audience
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Landbot
Primary
Tier C
https://alhena.ai/blog/ai-ab-testing-ecommerce/ ↗
Source Article
AI A/B Testing for Ecommerce: The Practitioner's Guide
Original Research
Landbot
· Original study ↗
Methodology
Cited from Landbot case studies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Chatbot flow structure changes: 18% aov increase. Source: Landbot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/flow-structure-aov-18
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<blockquote cite="https://lighthousedata.io/data/flow-structure-aov-18" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- aov increase for Chatbot flow structure changes<br><small>Source: Landbot (2026) · <a href="https://lighthousedata.io/data/flow-structure-aov-18" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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