B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
89%
89% -- user knowledge gain rate for Flo users (2022)
89.0% of Flo users become more knowledgeable about their menstrual cycle within 30 days of use.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Flo / University of London / TU Berlin
Primary
Tier B
https://growthcasestudies.com/p/flo-growth-case-study ↗
Source Article
Flo Growth Case Study: How This Women's Health App Became A Unicorn
I am very excited about the first edition of Growth Case Studies. Flo is the first company we’ll be studying in this series. I picked Flo as the first case study for the following reasons:
It’s a truly unique company and no other product in its category comes close. Women’s health features are often…
Original Research
Flo / University of London / TU Berlin
· Original study ↗
Methodology
2022 study by Flo with University of London and Technische Universitaet Berlin researchers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Flo users: 89% user knowledge gain rate. Source: Flo / University of London / TU Berlin (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/flo-cycle-knowledge-89pct
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<blockquote cite="https://lighthousedata.io/data/flo-cycle-knowledge-89pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- user knowledge gain rate for Flo users<br><small>Source: Flo / University of London / TU Berlin (2022) · <a href="https://lighthousedata.io/data/flo-cycle-knowledge-89pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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