B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- email channel share of sales for Flightfox (2012)
Email drives approximately 10% of Flightfox's overall sales.
- Approximation stated in source ("approximately 10%")
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vero (blog.getvero.com)
Primary
Tier B
http://blog.getvero.com/category/examples/ ↗
Source Article
Content
No…You didn’t read that wrong. Flightfox recently doubled their remarketing email conversions. Thanks to email remarketing and A/B testing, email now drives approximately 10% of Flightfox’s overall sales. In this blog post we share the email copy that led to this increase and show you how you can do…
Original Research
Vero (blog.getvero.com)
· Original study ↗
Methodology
Company case study on Vero blog; email remarketing with A/B testing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Flightfox: 10% email channel share of sales. Source: Vero (blog.getvero.com) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/flightfox-email-sales-share
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<blockquote cite="https://lighthousedata.io/data/flightfox-email-sales-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- email channel share of sales for Flightfox<br><small>Source: Vero (blog.getvero.com) (2012) · <a href="https://lighthousedata.io/data/flightfox-email-sales-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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