B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- campaign efficiency decline for Australian agency clients on flat-fee models (2025)
Flat-fee pricing models at Australian agencies can lead to an average 22% drop in campaign efficiency for clients after 12 months.
- Reported as a potential outcome ('can lead to') rather than a guaranteed static drop
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alphaomegadigital.com.au
Primary
Tier C
https://alphaomegadigital.com.au/facebook-ads-for-agency/ ↗
Source Article
Facebook Ads for Agency: Master High
Original Research
alphaomegadigital.com.au
· Original study ↗
Methodology
Cited 2025 report; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian agency clients on flat-fee models: 22% campaign efficiency decline. Source: alphaomegadigital.com.au (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/flat-fee-campaign-efficiency-drop-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/flat-fee-campaign-efficiency-drop-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- campaign efficiency decline for Australian agency clients on flat-fee models<br><small>Source: alphaomegadigital.com.au (2025) · <a href="https://lighthousedata.io/data/flat-fee-campaign-efficiency-drop-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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