B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- consumer spending growth rate for Fitness apps (2021)
Spending on fitness apps increased by 58% during the pandemic.
- Data based on Bango payments platform transactions during the COVID-19 pandemic
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bango
Primary
Tier B
https://bango.ai/resources/how-app-purchases-can-help-marketers-target-campaigns ↗
Source Article
How app purchases can help marketers target campaigns | Bango Audiences
June 09, 2021 - Sukey Miller
People are predictable. Yes, it’s true. We are all creatures of habit and although that might make us sound a little boring, our predictability is a marketer’s dream. Especially when it comes to targeting campaigns.
Tracking people’s app-based spending habits is a great …
Original Research
Bango
· Original study ↗
Methodology
Bango payments platform data on consumer app spending during the pandemic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fitness apps: 58% consumer spending growth rate. Source: Bango (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fitness-app-spending-pandemic-increase
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<blockquote cite="https://lighthousedata.io/data/fitness-app-spending-pandemic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- consumer spending growth rate for Fitness apps<br><small>Source: Bango (2021) · <a href="https://lighthousedata.io/data/fitness-app-spending-pandemic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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