B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14.68%
14.68% -- open rate improvement from firstname subject line for Email campaigns using the recipient's first name in the subject line (2023)
Using the recipient's first name in the email subject line can improve the open rate by 14.68%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.68%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Heyloyalty
Primary
Tier A
https://heyloyalty.com/5-raad-til-e-mailindhold-i-2023/ ↗
Source Article
5 effektive råd til at få succes med dit e-mailindhold i 2023 - Heyloyalty
Skal 2023 være året, hvor dine e-mails når nye højder?
Vi er vilde med e-mails – ikke bare hos Heyloyalty, men på verdensplan generelt. Vi er endda så glade for at modtage indhold, at næsten 58 % af os tjekker vores e-mails som det første, når vi vågner op. Der er altså ingen tvivl om, at e-mails er…
Original Research
Heyloyalty
· Original study ↗
Methodology
Article states that using the recipient's first name in the subject line can achieve a '14,68 % bedre åbningsrate' (14.68% better open rate); original underlying study not cited.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns using the recipient's first name in the subject line: 14.68% open rate improvement from firstname subject line. Source: Heyloyalty (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/firstname-subject-line-open-rate-lift-14-68
HTML Embed
<blockquote cite="https://lighthousedata.io/data/firstname-subject-line-open-rate-lift-14-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.68%</strong> -- open rate improvement from firstname subject line for Email campaigns using the recipient's first name in the subject line<br><small>Source: Heyloyalty (2023) · <a href="https://lighthousedata.io/data/firstname-subject-line-open-rate-lift-14-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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