B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
75%
75% -- first year member renewal rate for US membership organisations (2024)
First-year members of US membership organisations renew at a median rate of 75%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing General Inc.
Primary
Tier B
https://membership.quest/services/content-marketing-for-membership-bodies ↗
Source Article
Content Marketing for Membership Bodies: The Complete Guide
01 / Strategy · Planning · Governance
Documented foundation
Audience segments, the themes you can credibly own, formats, channels and an editorial calendar your team can sustain.
Content strategy →Skip to contentContent marketing for membership bodies that earns belonging.
What content marketing for…
Original Research
Marketing General Inc.
· Original study ↗
Methodology
Marketing General Inc. Membership Marketing Benchmarking Report, industry survey, US
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US membership organisations: 75% first year member renewal rate. Source: Marketing General Inc. (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-year-member-renewal-2024
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<blockquote cite="https://lighthousedata.io/data/first-year-member-renewal-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- first year member renewal rate for US membership organisations<br><small>Source: Marketing General Inc. (2024) · <a href="https://lighthousedata.io/data/first-year-member-renewal-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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