B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- share of first visits within 24 hours for AI mention downstream brand site visits (2026-06)
42.0% of first downstream brand-site visits following an AI mention occur within 24 hours across all analyzed platforms.
- Not a randomized controlled trial
- US only panel
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026-06
Entity
Sample Size
2,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Profound
Primary
Tier A
https://www.tryprofound.com/blog/the-ai-mention-effect ↗
Source Article
The AI mention effect
Introduction
Since the launch of ChatGPT, brands have been scrambling to understand how they show up in AI conversations. Our focus at Profound has been building tools to help. The harder question to answer is what happens after AI mentions a brand. Does the person who received the brand mention go …
Original Research
Profound
· Original study ↗
Methodology
Time from AI response to first downstream brand-site visit; US only
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI mention downstream brand site visits: 42% share of first visits within 24 hours. Source: Profound (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-visits-within-24h-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/first-visits-within-24h-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of first visits within 24 hours for AI mention downstream brand site visits<br><small>Source: Profound (2026-06) · <a href="https://lighthousedata.io/data/first-visits-within-24h-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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