B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- share of first time buyers browsing properties on social media weekly for UK first-time buyers (2025)
52% of first-time buyers browse properties on social media at least once a week.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mojo Mortgages
Primary
Tier B
https://propertybox.io/blog/social-media-for-estate-agents/ ↗
Source Article
Social Media For Estate Agents: Building Your Plan
Contents
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Social media has become essential for estate agents looking to connect with clients, showcase their property listings, build their brand and win new instructions.
Social media marketing for estate agents isn’t optional. It’s essential. We know the internet is the go-to place to search…
Original Research
Mojo Mortgages
· Original study ↗
Methodology
Research by Mojo Mortgages, cited by PropertyBox blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK first-time buyers: 52% share of first time buyers browsing properties on social media weekly. Source: Mojo Mortgages (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-time-buyers-social-media-weekly
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<blockquote cite="https://lighthousedata.io/data/first-time-buyers-social-media-weekly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- share of first time buyers browsing properties on social media weekly for UK first-time buyers<br><small>Source: Mojo Mortgages (2025) · <a href="https://lighthousedata.io/data/first-time-buyers-social-media-weekly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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