B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- share of b2b purchases won by first responder for B2B purchases (2026)
The first vendor to respond wins the deal in 35% to 50% of B2B purchases.
- Reported as a range of 35-50% in secondary source citing unnamed research
Lighthouse Research Team
Last verified:
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Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
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Methodology
Cited by vendor without naming original research; range 35-50%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B purchases: 35% share of b2b purchases won by first responder. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-responder-wins-b2b-purchases
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<blockquote cite="https://lighthousedata.io/data/first-responder-wins-b2b-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of b2b purchases won by first responder for B2B purchases<br><small>Source: (2026) · <a href="https://lighthousedata.io/data/first-responder-wins-b2b-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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