B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- share prioritizing first party data for senior marketers (2023)
82% of 400 senior marketers surveyed prioritize first-party data in response to the impending deprecation of third-party cookies by Google.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
400
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://sellforte.com/en/blog/marketing-news-march/ ↗
Source Article
Marketing News March
Blog
Marketing News March
March 31, 2023 | Chris Kervinen
The world of marketing changes by the minute. Here are the latest news.
Marketers balancing between data collection & privacy trend
According to a recent survey conducted by Gartner, 60% of marketing leaders anticipate facing challenges in ba…
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey of 400 senior marketers cited via Sellforte blog
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleCMO
Channelcontent
Cite this stat
Plain Text
senior marketers: 82% share prioritizing first party data. Source: Gartner (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-party-data-prioritization-2023
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<blockquote cite="https://lighthousedata.io/data/first-party-data-prioritization-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share prioritizing first party data for senior marketers<br><small>Source: Gartner (2023) · <a href="https://lighthousedata.io/data/first-party-data-prioritization-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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