B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- first impressions design related share for web credibility judgments (2025)
94% of first impressions in web credibility research are design-related.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stanford Persuasive Technology Lab
Primary
Tier C
https://www.headshotphoto.io/blogs/how-to-look-credible-to-investors ↗
Source Article
How to Look Credible to Investors and Win Funding
How to Look Credible to Investors: The Visual Signals That Win Funding (Before You Say a Word)
Science says investors judge your trustworthiness in 100 milliseconds. Here's how to make every millisecond count.
I was sitting across from a partner at a well-known venture fund when he said something th…
Original Research
Stanford Persuasive Technology Lab
· Original study ↗
Methodology
Cites unnamed web credibility research (commonly attributed to Stanford web credibility study)
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
web credibility judgments: 94% first impressions design related share. Source: Stanford Persuasive Technology Lab (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-impressions-design-related-94pct
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<blockquote cite="https://lighthousedata.io/data/first-impressions-design-related-94pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- first impressions design related share for web credibility judgments<br><small>Source: Stanford Persuasive Technology Lab (2025) · <a href="https://lighthousedata.io/data/first-impressions-design-related-94pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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