B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- users forming first impression based on design for online store visitors (2025)
94% of users form their first impression of an online store based on its design or user interface.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hopiant.com
Primary
Tier C
https://hopiant.com/blog/what-a-free-shopify-audit-can-reveal-about-your-stores-potential/ ↗
Source Article
What a Free Shopify Audit Can Reveal About Your Store's Potential
Is your Shopify store really working at its full potential? You can’t answer that confidently until you perform a Shopify store audit. The audit allows you to understand what’s working and what’s not.
Being the top Shopify store development agency, Hopiant prioritizes audits to improve Shopify store…
Original Research
hopiant.com
· Original study ↗
Methodology
Blog cites unnamed source; widely cited industry figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online store visitors: 94% users forming first impression based on design. Source: hopiant.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-impression-design-94
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<blockquote cite="https://lighthousedata.io/data/first-impression-design-94" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- users forming first impression based on design for online store visitors<br><small>Source: hopiant.com (2025) · <a href="https://lighthousedata.io/data/first-impression-design-94" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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