B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

45%

45% -- first email share of total responses for First email (T-28 days) in pre-event outreach sequence (2026)

Name: First Email Share Of Total Responses Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2026 · GTMStack

The first email (sent at T-28 days) in a pre-event outreach sequence drives about 45% of total responses.

Approximation ('about 45%')
Internal timing data analysis across GTMStack accounts

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Attribution: GTMStack View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2026

Entity

First email (T-28 days) in pre-event outreach sequence

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

GTMStack Primary Tier A

https://gtmstack.app/blog/pre-event-outreach-playbook-b2b ↗

Confidence: 57/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Pre-Event Outreach Playbook: How to Book a Full Calendar Before You Land | GTMStack

Pre-Event Outreach Playbook: How to Book a Full Calendar Before You Land A tactical B2B pre-event outreach playbook for identifying attendees, running personalized sequences, and booking meetings before the event. GTMStack Team Table of Contents What Most People Get Wrong About Event Marketing The b…

Original Research

GTMStack · Original study ↗

Methodology

GTMStack internal timing data analysis across accounts; methodology not disclosed

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

First email (T-28 days) in pre-event outreach sequence: 45% first email share of total responses. Source: GTMStack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-email-share-of-total-responses-45pct

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<blockquote cite="https://lighthousedata.io/data/first-email-share-of-total-responses-45pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- first email share of total responses for First email (T-28 days) in pre-event outreach sequence<br><small>Source: GTMStack (2026) · <a href="https://lighthousedata.io/data/first-email-share-of-total-responses-45pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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