B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15%
15% -- firms with defined ai strategy for firms (2024)
According to a study by Mesh-AI, 15% of firms have a well-defined and well-understood AI plan.
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Lighthouse Research Team
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Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mesh-AI
Primary
Tier C
https://www.saltyreddogmarketing.com/post/digital-marketing-trends-to-watch-in-2024 ↗
Source Article
Digital Marketing Trends to Watch in 2024
Digital Marketing Trends to Watch in 2024
In the ever-evolving world of digital marketing, one thing is certain: things happen quickly!
The meteoric surge in AI that took place in 2023 is a perfect illustration of this point. By 2024, this trend will have spread throughout the marketing industry and…
Original Research
Mesh-AI
· Original study ↗
Methodology
Cited from Mesh-AI study; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
firms: 15% firms with defined ai strategy. Source: Mesh-AI (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/firms-defined-ai-strategy-mesh-ai
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<blockquote cite="https://lighthousedata.io/data/firms-defined-ai-strategy-mesh-ai" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- firms with defined ai strategy for firms<br><small>Source: Mesh-AI (2024) · <a href="https://lighthousedata.io/data/firms-defined-ai-strategy-mesh-ai" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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