B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

52%

52% -- weekly social media time growth for Finnish consumers (2018)

Name: Weekly Social Media Time Growth Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2018 · n=5,500 · Dentsu Aegis Network

Time spent on social media services on a weekly basis grew by 52% among Finnish consumers compared to CCS 2016 data.

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Attribution: Dentsu Aegis Network View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

52%

Unit

Percentage

Data Vintage

2018

Entity

Finnish consumers

Sample Size

5,500

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Dentsu Aegis Network Primary Tier A

https://www.dentsu.com/fi/fi/mobiili-internetin-online-videon-ja-sosiaalisen-median-kuluttaminen-suo… ↗

Confidence: 57/100 Vintage: 2018 Channel: Deep Crawl

Source Article

Ajankohtaista

Mobiili-internetin, online-videon ja sosiaalisen median kuluttaminen Suomessa kasvoivat räjähdysmäisesti Markkinointiviestintäkonserni Dentsu Aegis Networkin tekemän Consumer Connection System (CCS) -tutkimuksen mukaan suomalaisten mobiilinetin ja sosiaalisen median käyttö on hurjassa kasvussa. CCS …

Original Research

Dentsu Aegis Network · Original study ↗

Methodology

Growth vs CCS 2016 data

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Finnish consumers: 52% weekly social media time growth. Source: Dentsu Aegis Network (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/finland-social-media-time-growth

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<blockquote cite="https://lighthousedata.io/data/finland-social-media-time-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- weekly social media time growth for Finnish consumers<br><small>Source: Dentsu Aegis Network (2018) · <a href="https://lighthousedata.io/data/finland-social-media-time-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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