B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

33%

33% -- weekly instagram reach for Instagram (Finland) (2018)

Name: Weekly Instagram Reach Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2018 · n=5,500 · Dentsu Aegis Network

Instagram reaches 33% of Finns on a weekly basis.

The survey covers Finnish respondents aged 15–74.

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Attribution: Dentsu Aegis Network View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

33%

Unit

Percentage

Data Vintage

2018

Entity

Instagram (Finland)

Sample Size

5,500

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Dentsu Aegis Network Primary Tier A

https://www.dentsu.com/fi/fi/mobiili-internetin-online-videon-ja-sosiaalisen-median-kuluttaminen-suo… ↗

Confidence: 57/100 Vintage: 2018 Channel: Deep Crawl

Source Article

Ajankohtaista

Mobiili-internetin, online-videon ja sosiaalisen median kuluttaminen Suomessa kasvoivat räjähdysmäisesti Markkinointiviestintäkonserni Dentsu Aegis Networkin tekemän Consumer Connection System (CCS) -tutkimuksen mukaan suomalaisten mobiilinetin ja sosiaalisen median käyttö on hurjassa kasvussa. CCS …

Original Research

Dentsu Aegis Network · Original study ↗

Methodology

Monthly reach stated as 1.5 million Finns

Methodology documented

Segmentation

Industrysocial_media_marketing,media_entertainment RegionFI RoleSocial Media Manager Channelsocial

Cite this stat

Plain Text

Instagram (Finland): 33% weekly instagram reach. Source: Dentsu Aegis Network (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/finland-instagram-weekly-reach

HTML Embed

<blockquote cite="https://lighthousedata.io/data/finland-instagram-weekly-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- weekly instagram reach for Instagram (Finland)<br><small>Source: Dentsu Aegis Network (2018) · <a href="https://lighthousedata.io/data/finland-instagram-weekly-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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