B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- cross sell upsell increase for data-driven financial firms (2025)
Data-driven financial firms achieve a 20% increase in cross-selling and upselling opportunities according to McKinsey.
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Lighthouse Research Team
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Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
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Source Article
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Original Research
McKinsey & Company
· Original study ↗
Methodology
Attributed to McKinsey; secondary citation
Methodology documented
Segmentation
Industrymarketing
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Plain Text
data-driven financial firms: 20% cross sell upsell increase. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/financial-firms-cross-sell-20
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<blockquote cite="https://lighthousedata.io/data/financial-firms-cross-sell-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- cross sell upsell increase for data-driven financial firms<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/financial-firms-cross-sell-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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